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technical-deep-dive— Featured · Oct 14, 2026

Citations Did Not Stop Our AI From Inventing a Case Study

Our blog pipeline once wrote an invented case study: a draft about shipping BauGPT's WhatsApp bot in 10 days, with a cost breakdown in the headline. The...

Read the essay →6 MIN READ · Nº 01
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No. 01 · technical-deep-dive
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KEY INSIGHT
Our blog pipeline once wrote an invented case study: a draft about shipping...
RUN TIME
6:00
CHAPTER 01
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Latest articles

25 OF 25 · UPDATED 14 OCT 2026
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technical-deep-dive · Sep 21, 2026
Nº 01

What it took to ship BauGPT's Ausschreibungs-Radar

Most of the work in a tender radar is not the matching. It is everything around the matching that stops it from mailing the wrong company, at the wrong time...

6 MIN READ
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technical-deep-dive · Aug 31, 2026
Nº 02

The hard part of a tender radar is not the matching

Most of the work in shipping BauGPT's Ausschreibungs-Radar had nothing to do with matching. Deciding whether a public tender fits a Bau company's profile was...

7 MIN READ
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technical-deep-dive · Aug 20, 2026
Nº 03

What Bau Enterprises Actually Made Us Build

Most of what we shipped on BauGPT in the last weeks had nothing to do with the model. It was folders, permissions, single sign-on, and Word files that open...

7 MIN READ
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technical-deep-dive · Aug 20, 2026
Nº 04

Wide tables, umlauts, and who is allowed to write into a folder

If you want to know whether an AI product is really running inside a construction company, don't ask about the model. Ask what broke last week. For us the...

7 MIN READ
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build-in-public · Jun 1, 2026
▸$ we run ai agents inside baugpt.
# build-in-public
read-time: 7min

We run AI agents inside BauGPT. Here's what it taught us about building them.

We build AI for the construction industry. We also run AI agents inside our own company to handle scheduling, ticket routing, code review, and content ops. That...

7 MIN READ
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product · May 21, 2026
Nº 06

Our enterprise onboarding takes 90 minutes. The procurement took 11 weeks.

A construction company with a four-billion-euro annual turnover signed up for BauGPT last quarter. Their procurement process took eleven weeks. The actual...

4 MIN READ
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product · May 21, 2026
Nº 07

We process 40,000 WhatsApp messages a week. Here's why we built there.

BauGPT processes 40,000 WhatsApp messages a week. About 40% of them are voice notes. I mention this not to flex on a number. I mention it because it explains...

4 MIN READ
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Build in Public · May 12, 2026
Nº 08

AWS Amplify PR Preview Links in 15 Minutes

AWS Amplify PR Preview Links in 15 Minutes: Why this matters: Your team opens a frontend PR. The reviewer has to either: Check out the branch locally (5-10 min...

3 MIN READ
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ai-engineering · Apr 27, 2026
Nº 09

How I Built a Personal CRM with AI (Because I'm Bad at Remembering People)

I'm bad at keeping track of people. Not in a rude way — I genuinely like meeting people — but after a coffee with someone interesting, I'd forget half the...

4 MIN READ
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build-in-public · Apr 26, 2026
▸$ the app store rejection playbook
# build-in-public
read-time: 5min

The App Store Rejection Playbook

We got rejected three times before BauGPT Mobile went live. Not for bad UX. Not for crashes. For policy violations we didn't even know existed. Here's what we...

5 MIN READ
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ai-engineering · Apr 19, 2026
Nº 11

How RAG Beats Fine-Tuning for Most Startups

How RAG Beats Fine-Tuning for Most Startups: When we first started building BauGPT, I was convinced we needed to fine-tune our own model. I mean, it sounds so...

4 MIN READ
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growth-stories · Apr 19, 2026
Nº12
growth
vs.
the default

Why WhatsApp Is the Best Growth Channel for B2B (And How We Use It at BauGPT)

Why WhatsApp Is the Best Growth Channel for B2B (And How We Use It at BauGPT): Most B2B founders follow the same playbook. You get on LinkedIn, you post every...

4 MIN READ
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ai-engineering · Apr 19, 2026
Nº 13

The Nightmare of Optimistic UI in Chat Apps (And How We Fixed It at BauGPT)

The Nightmare of Optimistic UI in Chat Apps (And How We Fixed It at BauGPT): Users are spoiled. 🤣; If you click "send" in a chat app and see a loading spinner...

4 MIN READ
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build-in-public · Apr 10, 2026
▸$ why your app needs an offline mo
# build-in-public
read-time: 4min

Why Your App Needs an Offline Mode (Even in 2026)

Why Your App Needs an Offline Mode (Even in 2026): If you're building a SaaS in 2026, you probably assume everyone has 5G. You assume everyone is always...

4 MIN READ
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growth-stories · Apr 10, 2026
Nº15
growth
vs.
the default

Growth Metrics That Actually Matter for AI Products

Growth Metrics That Actually Matter for AI Products: If you’re building an AI product, stop looking at your DAU (Daily Active Users) for a second. It might be...

4 MIN READ
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ai-engineering · Apr 10, 2026
Nº 16

The Real Cost of "Free" AI APIs

Everybody's building with AI right now. OpenAI has a free tier. Anthropic gives you credits. Google hands out Gemini API access like candy at a conference. So...

6 MIN READ
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· Mar 30, 2026
Nº 17

Why I Chose React Native Over Flutter for BauGPT

Why I Chose React Native Over Flutter for BauGPT: I get asked this question at every startup event. "Why React Native? Flutter is faster." Here's the honest...

5 MIN READ
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ai-engineering · Mar 27, 2026
Nº 18

The 24/7 Autonomous Shipping System (And How I Built It)

I deployed 40+ TestFlight builds in a single week while I was at a team offsite in Munich. I barely touched my laptop. That's not an exaggeration — I was in...

5 MIN READ
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industry-ai · Mar 20, 2026
Nº 19

German Construction Has No APIs. So We Built Our Own.

The German construction industry moves about 400 billion euros a year. You'd think there would be APIs for everything. Building permits, material specs...

5 MIN READ
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build-in-public · Mar 11, 2026
▸$ i built sso from scratch on baug
# build-in-public
read-time: 3min

I Built SSO From Scratch on BauGPT Mobile. Here's Why It Took 3 Days.

I spent 3 days on Sign in with Apple. Apple controls the device. The user is already logged in. Just press a button. Should've been an afternoon. The Setup...

3 MIN READ
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build-in-public · Mar 11, 2026
▸$ how i stopped bot spam without r
# build-in-public
read-time: 4min

How I Stopped Bot Spam Without Requiring Login

Every indie app gets hammered by bots eventually. Sond — the trip planning app — hit this around month 2. Suddenly 40% of new accounts were fake. They'd load...

4 MIN READ
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build-in-public · Mar 11, 2026
▸$ how a whatsapp bot brought 1000
# build-in-public
read-time: 4min

How a WhatsApp Bot Brought 1000 Test Users to Sond in 3 Weeks

Everyone says the same thing about indie launches: "Get on Twitter. Product Hunt will make or break you. Hacker News is where developers hang out." All true...

4 MIN READ
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thought-leadership · Mar 4, 2026
Nº 23

Why AI Doesn't Work for Most Startups (And How to Fix It)

"We added AI to our product!" crickets; I see this pattern everywhere. Startup adds ChatGPT API. Slaps "AI-powered" on the landing page. Waits for users to...

5 MIN READ
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case-study · Mar 3, 2026
Case study
HEADLINE STAT
—

How We Solved the €500M Language Barrier Problem in German Construction

4 MIN READ
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thought-leadership · Feb 19, 2026
Nº 25

What Is an AI Growth Engineer? (And Why You Need One)

I get asked this question a lot: "What exactly is an AI Growth Engineer?" Fair question. The role didn't exist 18 months ago. Here's what it actually means...

4 MIN READ
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